Cathy Dyer: Sellers

I look forward to managing the sale of your home. My goal is to make the process easy and help you achieve your goals.

What does success look like to you? The marketing plan for your property will be developed based on your desired outcome. My job is to help you set realistic goals, develop an action plan to meet your goals, and work the plan. We will monitor our success and modify the plan as needed.

If you need to sell your home quickly, you should recognize that getting the highest possible price is not your priority. If you can afford the time, you can hold out for a higher price and engage in more negotiating.

In defining your goals, we'll need to discuss a low selling price and how long you are willing to wait for the sale. It can be a trade-off.

What you can expect from me:

Provide You With A Broker Price Opinion (BPO)
I will comprehensively analyze the market in your area to determine an appropriate price range for your home. I will help you determine the price with which you want to enter the market.

Provide You With An Estimate Of Your Closing Proceeds

Develop A Marketing Plan
This is your home and your neighborhood. Together we will determine the best plan of action to sell your home.

Counsel You On Preparing Your Home To Sell
There are things you can do to help your home sell faster and for a better price.

Fully Explain All Paperwork and Proceedures
There is a lot of paperwork. It can seem daunting. Once explained, you will feel comfortable.

Place a "For Sale" Sign In The Yard
The National Association of Realtors (NAR) reports that 62% of home buyers rely on yard signs to find their next home (Source: 2008 NAR Profile of Homebuyers and Sellers).

Place a Lock Box On Your Door
To make it easy for other agents with interested buyers to show your home. Real estate agents are used by 85% of all buyers to find their next home. (Source: 2008 NAR Profile of Homebuyers and Sellers).

Photograph the Interior and Exterior Of Your Home
The photos will be used in advertising, for flyers placed in the box in your yard, for flyers placed inside your home, etc.

Develop Property Flyers
Flyer with photos and descriptions of your home will be placed in a flyer box in your yard and inside your home.

Enter Your Property In The Triangle Multiple Listing Service
This will expose your home to more than 4,000 area agents. Your photos are very important here. Your property will also appear on realtor.com and other real estate company's websites through broker reciprocity.

Feature Your Property On CathyDyer.com, Apex4Sale.com and/or ApexTownHomes.com.
The 2008 NAR Profile of Homebuyers and Sellers reports that 85% of buyers use the internet to find their next home.

Mail "Just Listed" Postcards to your neighborhood (Optional)

Send Target Market Mailings (Optional)

Conduct Open Houses (Optional)
The 2008 NAR Profile of Homebuyers and Sellers reports that 48% of buyers use open houses to find their next home.

Keep You Informed At Least On A Weekly Basis
You need to be updated on showings and buyers' responses to your home.

Negotiate Your Sales Contract and Inspection Repair Requests
After the inspection, the buyer is likely to make repair requests.